Clarity
I make complicated, emerging territory understandable enough for people to move through it.
Design systems, AI, product ideas, organisational change, personal knowledge, career direction. Different rooms, same job: create clarity, then stay ready to revise the structure when reality changes.
Selected workAll work
Design systems · 2026
Atlas
A shared vocabulary for six product teams who had never agreed on what a button was.
AI prototyping · 2025
Threadbare
Twelve throwaway prototypes in six weeks, to find out which questions were actually worth funding.
Organisational change · 2025
Northline
Redrawing how a 40-person design org decides things, when nobody could name the current process.
The "ish"
Curious
without being vague
Confident
without pretending certainty
Useful
without becoming rigid
Intelligent
without sounding self-important
Playful
without becoming unserious