Work
Five places where the territory was unclear and something legible came out the other side.
Design systems · 2026
Atlas
A shared vocabulary for six product teams who had never agreed on what a button was.
AI prototyping · 2025
Threadbare
Twelve throwaway prototypes in six weeks, to find out which questions were actually worth funding.
Organisational change · 2025
Northline
Redrawing how a 40-person design org decides things, when nobody could name the current process.
Personal knowledge · 2024
Commonplace
A note system that assumes you will forget why you saved something.
Product · 2024
Sidelong
A career-direction tool for people who cannot yet say what they want.